Where to start?

How do you put over two and a half decades of life experiences on one page if it could fill a book?

I mean I could start at the very beginning like every story. 
"Hey, I'm Alise. I was born on Oahu, Hawaii (sorry for the bad quality picture), but moved to Germany (because my dads german) when I wasn't even two years old. My mom is from Arizona and so I grew up bilingual. We also call it dinglish."

But I don't think that's the story you want to hear.
The reason why you're really here is to know why I'm qualified to talk about, well, what I'm talking about. 
And how did I start?  
 


Where it all began...


I’ve been writing songs since I’ve been 12 years old. And belief it or not, my first song was about my dog… 
You gotta start somewhere, right? 

I wrote songs more as a therapy for myself rather than for other people. 
It actually took me a long time to actually share my music, even with my family. But once I did, I had so many people relate with what I was saying. 

This fascinated me because these people were going through completely different things then what I was at the time. 
I realised, I wasn't the only one with problems. 
And as Billie Eilish would say: "Dah". 







I fell in love with the process of songwriting. 
Being able to pour out my entire heart and soul, 
but still "encrypting" it so I could control how much I wanted to share. 

Even thought I thought I was being clear with my message, people were still able to make it their own and give it a deeper meaning.

I learned that instead of hiding my scars, battle wounds and being ashamed for being "broken", I started to share exactly those hard stories, struggles and failures through my lyrics. 

By doing that, others realised that it's okay to feel this way or to go through tough times. For the first time there was hope. There is power in sharing your stories. 





























My personal struggle at the time was depression. Now people see me all happy, passionate and fired up. But it wasn't always that way. It actually comes from a place of darkness and massive hard work on my mental health.

"Well you only need the light when it's burning low
Only miss the sun when it starts to snow
Only know you love her when you let her go
Only know you've been high when you're feeling low
Only hate the road when you're missing home
Only know you love her when you let her go."
-Passenger-

































I know what it feels like to seemingly have 
no control over your life.
 
To be numb to every feeling you have. 

Incapable of even feeling happiness or anger. 

You are stuck! 

Luckily for me, my mom has always been open about depression. 

How it's been effecting her side of the family, that we (her kids, I'm the oldest of four) can inherit it and how to recognise it when we have it.

Because of that, I was able to notice the signs quite quickly and never had suicidal thoughts. 
Well, I did. But not serious enough to actually go through with it.

On top of that I also have a chronic dizziness, that to this day, isn't able to be cured or even diagnosed by the doctors. 

But I'm not here to wine and tell you how hard my life is. 
Honestly, this isn't even scratching the surface, but I'm trying to make a point. So this is what I did. 

Even though I was able to recognise this early on, it was a hard battle to fight. I had an amazing therapist which helped me immensely, but what really got me through was MUSIC!

But not just any music! For the first time I listened to an album called "Unbreakable Smile" by Tori Kelly. 
I've loved her stuff on YouTube, but because I was struggling to keep myself over water I completely missed that she got signed in the mean time. 
And this album was her first with the label.

Her raw lyrics & the way she talked about her struggles hit home with me. But what really fascinated me was her positivity that she upheld going through those struggles.

 That’s when I first realised how important music and specifically lyrics are. The literally have the power to heal! How could I possibly ignore that? I started to take my music more seriously. 

Fast forwarding a few years, I then decided to go to Birmingham, England to study “popular music performance”. They had two modules. Mine and then “popular music business”. 
I don’t know about you, but up to this point the label and the musician were two different things and the university proved my theory right, by dividing music and business. 

Once I went through my curriculum for my semester I saw that I had a business class. I laughed at first, thinking they got my classes wrong. But I figured out quite quickly that this wasn’t the case. In fact, we actually had classes together with the “business people”. 

I was confused. I thought that I’m a musician so I wouldn’t have to worry about any business aspects. I couldn’t be more wrong. Once I asked my teacher why we had to take business classes he said something that changed my life forever:

"Every musician is a business!!!"





Studying in England were some of my most challenging and rewarding things I've ever done. And I wouldn't want to change it for the world! 

Even though I was taught a lot about how to be a professional musician, I didn't learn how to make money off of my music. 

After I graduated I made it my mission to find that out. At first I looked at the music industry. They should have the answers, right? But they didn't.

Then I remembered that every musician is a business. Meaning, I need to treat my music like a business. 

I took all sorts of online courses and read books learning from the best marketers, unraveling their tips and tricks on how to make money online. 

Now I was getting somewhere!























Which brings me 
to you.

I'll be honest here. I don't know all the answers to everything all the time. That's impossible. 

I make mistakes, I have self-doubt and fear sneak up on me too. Just like it does with every person. 

I'm here to serve. My company is built on a bedrock of love, a passion for what's possible and a commitment to be an unstoppable force of good.

All my content, free or paid, are designed to help you create a life you truly love! One that makes you jump out of bed in the morning, because you're working on things you actually love doing. 

I'm the one cheering you on and is there with you, on your journey. I belief in you. 

Thank You!

If you've read this far, thank you! It means a lot. 
I hope that this is just the beginning for our friendship. I would love to get to know you better too in the near future. 
As a little thank you for reading this far, I have a gift for you.
It's a great ebook on how the music industry is changing to your favour 
and why it'll help you get out of the starving artist hamster wheel. 

Even if you're not a musician it'll be helpful because I'm also showing you the old and new business model, where most artists go wrong and I'll give you a few tools to stand out from the crowd.

All you need to do is click the button below.


I can't wait to see what the future has in store for you.
Much love,
Alise

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